For food wholesalers

Your customers keep sending voice notes. You stop typing them up.

Every other system in this market asks your customers to log into something. They won’t, and you end up paying for software you use as an invoice printer. Your customers change nothing. The work changes on your side.

Get started See the whole chain

Your day, before and after

Roughly six hours a day of work that currently needs a person.

EveningOrders land across forty separate WhatsApp chats. You copy them into a spreadsheet after dinner.Every channel lands in one queue, already structured. You review the handful the system was unsure about.−2 hrs
10pm cutoffYou compile what everyone ordered, by hand, and hope you have not missed a line.Orders consolidate by product automatically. Anything ambiguous gets one question back on WhatsApp.−45 min
Late nightYou work out the round on paper and post it to the drivers' group.Routes build against van capacity, chilled space, delivery windows and driver hours.−40 min
4am, at marketSomeone works out what to buy from the pile of orders.The buy list is on the buyer's phone, grouped by market section and usual trader, showing its workings.−30 min
Back from marketCost prices get written on a docket and typed up later, if at all.Tap, speak or photograph the docket. Sell prices recalculate the moment cost lands.−1 hr
AfternoonInvoices typed from those prices, then re-keyed into Xero.Invoices generate on proof of delivery, adjusted for shorts and actual weights, and push to Xero.−1.5 hrs

Four things the rest of the market does not have

We checked. Sixteen systems, including every one you have been pitched.

Cost to serve, per customer

Driver time, fuel, the van's share of the day, pick labour, failed deliveries, credit notes and the cost of funding their terms — against the margin they actually yield. Then it tells you the minimum order value that would make them wash their face.

Found in 0 of 16 systems

Routing that respects the real constraints

Van weight and cage space, chilled compartments, tail lifts, delivery windows, driver hours under UK or EU rules, and the fact that a van cannot leave before its wave is picked. It minimises vans first, because a van is £30k a year and eight miles is noise.

Only one competitor has a real optimiser, and it ignores chilled compartments

Catch weight, end to end

Ordered nominal, picked actual, invoiced on actual. Never averaged, because averaging is a straight margin leak on every lamb shoulder you sell.

Three of 16, and none of them also do traceability

Crates you actually get back

Issued and returned per customer, deposits charged and refunded, aged so the chase list writes itself.

Two of 16, both enterprise ERPs at ten times the price

What never leaves your building

A wholesaler’s buying prices and customer list are the business. Here is what is written into the agreement, not just onto this page.

Your cost prices are never visible to anyone
Not to a rival, not to a customer, not to us. It is enforced in the database, and we have a test that proves it.
You see a line at risk before you lose it
If a customer's spend on something falls away, it is on the screen while you can still do something.
Nothing is published anywhere
No league table, no directory, no comparison. Your numbers are yours.
Your customer list is yours
We do not market to it, sell it, or use it to introduce a competitor.
No fee on your own customers
You are charged for the software, not a cut of the trade you already had.
Your suppliers stay yours too
Who you buy from, and what you pay them, is never shown to anybody.

Pricing

Feed

£0.00/mo

Publish your prices and appear in comparison. Nothing else changes.

Core

£99.00/mo

Intake, AI parsing, order queue, invoicing, Xero. The evening back.

Full OS

£199.00/mo

Everything, plus routing, driver app, stock, forecasting and the growth engine.

Flat. No per-user fees. No percentage of business you already had. We will tell you what you are paying now and undercut it.

Get started